Clarity is the floor. Action is the goal.
17 years in design. The last several in energy, where the cost of a bad decision shows up in the physical world.
ResumeI've designed predictive battery analytics at TWAICE, wind farm operations software at Shoreline Wind, and energy products at ExxonMobil.
The users are engineers and operators who already have plenty of data. What they need is software that turns it into a clear next move: which asset to inspect, which plan to adjust, which risk to act on first.
That belief has a track record. At TWAICE I led the product's shift from showing battery health data to recommending what to do about it.
Annual contract value grew 48%, key products doubled their revenue, and €1.6M in growth traces back to design decisions.
The design system I implemented cut UI execution time in half and made frontend implementation 35 to 40% faster. I measure design in outcomes because that is how the companies I work with measure it.
At Shoreline Wind my role goes beyond design. I'm the person who turns customer needs into build decisions: product calls, discovery and customer relationships, UX quality, delivery, and the product knowledge that holds it all together.
That translation layer is thin or missing at most lean scaleups, and it's where products quietly go wrong.
Lean teams don't need another layer of management. They need someone who owns execution and raises the quality bar while doing it.
I work best when the problem is genuinely hard and the people around me know their domain.
Most of my career has been spent earning the trust of engineers and domain experts by actually understanding what they're dealing with. That's not a positioning strategy. It's just how I prefer to work.
I'm Brazilian, based in Garching bei München. I've been in Germany long enough to know that the directness I value in technical conversations is not considered unusual here.
Career arc
Started in graphic and digital design in Brazil, before UX was a defined field. Built craft across agencies and studios, then co-founded two companies — one in e-learning, one in digital product and branding. Learned what it means to build something from nothing under uncertainty, and what it takes to lead a small team when there is no safety net.
Returned to the market as an IC, progressively moving into more senior and influential roles. ExxonMobil brought the scale of a large enterprise and the challenge of driving design culture inside a structure that wasn't built for it. TWAICE brought three years of deep domain immersion in battery analytics — and the experience of shaping a flagship product without a formal leadership title. Shoreline Wind is where that domain expanded into wind operations, designing tools for the people who keep turbines running.
The through line is not the industry. It is the type of problem: complex systems, domain experts under pressure, software that has to earn trust before it can change behaviour.
Energy domain depth
After several years designing for battery analytics and wind farm operations, I can speak the language engineers and domain experts use — electrochemical degradation, State of Health, turbine performance curves, grid imbalance, O&M workflows. That vocabulary isn't decoration. It's what allows a designer to earn trust in rooms where most designers would be ignored, and to make design decisions that hold up under technical scrutiny.
Leadership without the title
I've led in different configurations throughout my career. Co-founder of two companies. Led the Design Community of Practice at ExxonMobil — planned curriculum, mentored designers, ran cross-functional sessions that reached 100+ people across product, engineering, and project management. Self-initiated the Lithium Design System at TWAICE and drove adoption across teams without a mandate. The leadership evidence exists. The formal title is the next step, not the starting point.
Builder in 2026
AI is part of how I work, not just a talking point. It's a partner in my toolkit day to day, and I design products with it built in. The specific tools change often, so the fluency that matters isn't naming them, it's the judgment about what to build and when it's ready. I work inside the Shoreline Wind production codebase, where concept testing ends in a real pull request, not a handoff document. The Wind ROI Calculator is one tool that's live today.
“Especially from a Product Manager perspective he can do the heavy lifting from customer interview to tested and deployed solution.”
Jan SönnichsenProduct Manager, TWAICEBuilding something in energy or complex B2B? Let's talk.
I like talking with people working on hard problems in energy, operational software, and complex systems. Whether it's comparing notes, a possible collaboration, or a conversation about what's next, I'm glad to connect.
Get in touch