Most tools stop at the insight.I design the action.
Battery analytics, wind farm operations, grid-connected platforms. Products where data only earns its place if it guides what people do next, and where a wrong call has consequences in the physical world.
Data only matters when it guides what people do next.
Energy teams sit on more data than they can use: analytics platforms, sensor streams, reports, spreadsheets. The hard part was never showing it.
At TWAICE I led the move from a monitoring product to one that told operators what to do about what they were seeing, and annual contract value grew 48%.
At Shoreline Wind I'm doing it again with simulation tools, where the whole point is that someone acts on what they saw, whether that means committing to a plan or changing it.
I own execution end to end.
At Shoreline Wind my scope runs well beyond design: product decisions, customer discovery, UX quality, and delivery. I define what gets built from customer conversations, then ship it.
Closing the gap between what customers need and what actually ships is the work I do best, and the work I want to keep doing deliberately.
Judgment over tooling.
Being fluent in Claude Code or Copilot in 2026 is like being fluent in Figma in 2020.
Picking the right tool matters, but it isn't the skill. The skill is knowing what to build, what to cut, and when something is ready to ship.
When I built the Wind ROI Calculator, Figma Make was the right call, and the tool is live and in use today. Now that I'm shipping functional prototypes and production-ready work, my stack is Claude Code, Copilot, and VS Code against a real codebase. Next year it will be something else.
The value was never the tool. It's the judgment deciding what it makes.
From scattered modules to a platform operators depend on daily
Battery Analytics · B2B SaaS · 3 years
Three years designing for operators who can't afford to guess
The program I built to make myself unnecessary
Design Community of Practice · Leadership
Grew design capability across 100+ people in a global organisation. The program kept running after I left.
Designing for trust in a market where trust is the product
Mobil Mexico · Consumer Loyalty · Mobile
Research-led design under vendor resistance. Defended a mobile-first direction backed by market data, from discovery through usability validation.
“Leonardo has consistently demonstrated resilience and a highly collaborative spirit. His exceptional ability to clearly articulate design decisions facilitates smooth cross-functional collaboration and empowers less experienced designers.”
Oliver EcksteinHead of Product & UX, TWAICEBuilding something in energy or complex B2B? Let's talk.
I like talking with people working on hard problems in energy, operational software, and complex systems. Whether it's comparing notes, a possible collaboration, or a conversation about what's next, I'm glad to connect.
Get in touch